With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is why so many small businesses are investing in online advertising today.
Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners experience frustration when their SEO strategy fails to deliver results. Why does this happen? How can you turn it around to achieve significant results?