Techwood Insights

How to Use Existing Content To Increase Search Engine Rankings

Posted by Techwood Insights on Jun 16, 2017 7:05:00 AM

Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results pages drives traffic to your website.

Where your website ranks on search engine result pages depends in part on the content on your website. Search engines use sophisticated algorithms to determine if the content on your website matches what people are searching for on the Internet.

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Topics: SEO Strategy, Keyword Ranking, Search Engine Optimization, Google Search, SEO

Paid Social vs. Paid Search for Small Business - Which is Better and Why?

Posted by Techwood Insights on Jun 9, 2017 8:15:00 AM

Since the advent of the internet, online marketing has taken the business world by storm. Online advertising is increasingly gaining acceptance and popularity, thanks to search engines and social media sites. These platforms have made it necessary for businesses to create a strong online presence if they are to remain relevant.

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Topics: Pay Per Click, PPC, Paid Social

3 Things Your Business Can Do to Improve SEO Ranking

Posted by Techwood Insights on Jun 1, 2017 8:00:00 AM


Overall, improving your SEO ranking comes down to sound research, strong content, and a clear strategy. An experienced search marketing firm can help you analyze what people are searching for and develop an effective approach for engaging customers online.

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Topics: SEO Strategy, Keyword Ranking, Search Engine Optimization, Google Search, SEO

Five Ways to Increase Returns on Pay-Per-Click Spending

Posted by Techwood Insights on May 22, 2017 8:00:00 AM


With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is why so many small businesses are investing in online advertising today.

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Topics: Pay Per Click, PPC Returns, Pay Per Click Returns, PPC

3 Common Reasons Why You Have A Failing SEO Strategy

Posted by Techwood Insights on Apr 24, 2017 11:42:44 AM

Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners experience frustration when their SEO strategy fails to deliver results. Why does this happen? How can you turn it around to achieve significant results?

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Topics: SEO Strategy, Keyword Ranking, Search Engine Optimization, Google Search